Case Study: Café Promenade
Social Media Management
The Problem:
Café Promenade is a German hotel and café located in a small town in Bavaria. After their successful journey over 10 years, they suddenly are experiencing inconsistent traffic to their hotel and café alike.
Our Solution:
Working with a tight budget, many marketers would try and take over the business social media and consistently post valuable content in order to increase social media interactions. But keep in mind that this business is located in a town with a population of about 14,000. In an interconnected community like this, we decided to take over personal accounts of the restaurant’s management in order to drive traffic rather than trying to boost the restaurant’s social media. Our approach adapts to unique situations of our clients because not every strategy fits every client
Results:
30% increase in page followers
Consistent engagement with content
$15,000 increase in sales YOY (within 3 month period)
Case Study: Boating Cape Coral
Website Design
The Problem:
Born in 2004, Boating Cape Coral offers affordable boat rentals and charters. With many new entrants in the market, the business needed a website makeover that would drive conversions and let the business stand out among their competitors. Additionally, their search engine performance needed to be improved.
Our Solution:
Using existing photography and videography that the business has not taken advantage of, we have designed a website that appeals to Boating Cape Coral’s target demographic. Additionally, we decided to include a referral program with local vacation rental firms that would drive additional traffic to the site. Lastly, we used our signature Search Engine Optimization Strategy to boost rankings of the site to the first page for the most important keywords.
Results:
110% increase in website visitors
$75,000 increase in sales over 12 months
30% decrease in average time to close client
Case Study: Holiday & More
Email Marketing
The Problem:
Holiday & More is a Real Estate Brokerage and Vacation Rental Agency in South Florida which focuses on German-speaking clients. The business had a solid website and social media presence but was struggling to successfully convert leads.
Our Solution:
While the company was initially looking at getting a website makeover, we decided that the firm would benefit more from an email marketing funnel. We simplified the contact form on the website and create an automated funnel that would introduce the business and its services and allow the customer to schedule a meeting with a sales agent. Additionally, we create autoresponders and automated follow up emails for certain channels so that the customer would not forget about the brokerage even if the initial sales call was not successful.
Results:
5,000+ automated emails sent
$45,000 increase in sales year-over-year
14% increase in Email List Subscribers
